The Long Game

A newsletter that will help you shift your focus from tiny, fleeting tactics to big-picture strategies and timeless principles.

Beyond the Desk: Embracing Mind-Body Duality in Workplace Learning
L&E

Beyond the Desk: Embracing Mind-Body Duality in Workplace Learning

René Descartes' mind-body dualism reveals the intricate connection between mental and physical processes. In the workplace, recognizing this duality in learning enhances performance....

StartupThe Art of Startup Success I: How Large Does Your Market Have to Be?

The Art of Startup Success I: How Large Does Your Market Have to Be?

Hannibal’s campaign against Rome offers a critical lesson for startups: success requires more than bold moves - it demands careful assessment of market size and realistic conversion ...

MarketingFalse Alliances: The Silent Killer of Brand Loyalty

False Alliances: The Silent Killer of Brand Loyalty

Your failing brand is built on false alliances. Learn how these came to be and how you can convert your false alliances into true ones.

SalesDebunked Ancient Theory Applied to Modern Sales: Mastering Galen's Four Temperaments

Debunked Ancient Theory Applied to Modern Sales: Mastering Galen's Four Temperaments

Claudius Galen’s theory of the four temperaments - sanguine, phlegmatic, choleric, and melancholic - offers powerful insights into human behavior. In sales, mastering these temperame...

MarketingAdapt or Perish: Harnessing the Power of Shih in Messaging

Adapt or Perish: Harnessing the Power of Shih in Messaging

There are places in business for formulaic thinking. Messaging is not one of them. Your brand of yesterday should not be your brand of tomorrow. As you adapt and grow, so should your brand.