Sales
Lucid Selling: Applying Hypnosis to Capture and Convert Customers
Hypnosis has a fascinating history, from ancient Egyptian “sleep temples” to Franz Mesmer's 18th-century "animal magnetism." Modern sales psychology draws from these principles, usin...
Debunked Ancient Theory Applied to Modern Sales: Mastering Galen's Four Temperaments
Claudius Galen’s theory of the four temperaments - sanguine, phlegmatic, choleric, and melancholic - offers powerful insights into human behavior. In sales, mastering these temperame...