The Long Game

A newsletter that will help you shift your focus from tiny, fleeting tactics to big-picture strategies and timeless principles.

The Suffocator in Business: How Desperation Kills Relationships
Sales

The Suffocator in Business: How Desperation Kills Relationships

In relationships, the Suffocator’s flaw is clear: they cling too tightly, their need for constant reassurance eroding any allure. True influence is cultivated through patience and in...

SalesLucid Selling: Applying Hypnosis to Capture and Convert Customers

Lucid Selling: Applying Hypnosis to Capture and Convert Customers

Hypnosis has a fascinating history, from ancient Egyptian “sleep temples” to Franz Mesmer's 18th-century "animal magnetism." Modern sales psychology draws from these principles, usin...

SalesDebunked Ancient Theory Applied to Modern Sales: Mastering Galen's Four Temperaments

Debunked Ancient Theory Applied to Modern Sales: Mastering Galen's Four Temperaments

Claudius Galen’s theory of the four temperaments - sanguine, phlegmatic, choleric, and melancholic - offers powerful insights into human behavior. In sales, mastering these temperame...