Marketing
False Alliances: The Silent Killer of Brand Loyalty
Your failing brand is built on false alliances. Learn how these came to be and how you can convert your false alliances into true ones.
Debunked Ancient Theory Applied to Modern Sales: Mastering Galen's Four Temperaments
Claudius Galen’s theory of the four temperaments - sanguine, phlegmatic, choleric, and melancholic - offers powerful insights into human behavior. In sales, mastering these temperame...
Adapt or Perish: Harnessing the Power of Shih in Messaging
There are places in business for formulaic thinking. Messaging is not one of them. Your brand of yesterday should not be your brand of tomorrow. As you adapt and grow, so should your brand.