Subvert the Short-term

Master the Timeless Laws of Marketing & Sales

Visit the Blog

Principles.

Play the long game.

In the world of business, we are seduced by the latest trends and tactics - obsessed with what works right now. We chase the newest strategies, the next big hack, only to find that what is relevant today becomes obsolete tomorrow. This blog is for those who seek something deeper, who understand that true power lies in mastering the principles that endure.

I delve into the timeless truths that have governed human behavior for centuries - principles of psychology, strategy, and persuasion that lie at the core of marketing and sales. These are not the quick-fix solutions so common in today’s business landscape; they are the immutable laws that have stood the test of time. In the rush to capitalize on fleeting opportunities, many miss the deeper forces that drive lasting success.

What you’ll find here are insights drawn from history’s greatest thinkers, strategists, and leaders - those who understood that while tactics come and go, the underlying principles remain the same. To excel in any field, you must root yourself in these eternal truths, not in the shallow waters of momentary trends.

Rob Talks Business is your guide to mastering the long game, navigating the complexities of human nature and business with the wisdom of the ages. I invite you to step away from the noise of the present moment and immerse yourself in ideas that will sharpen your instincts, refine your strategy, and give you the edge - whether in marketing, sales, or leadership.

This is not a place for the trendy or the tactical. It is for those who seek mastery, for those who understand that success comes from seeing beyond the surface to the deeper currents of influence.

Welcome to the pursuit of timeless wisdom.
Welcome to Rob Talks Business.

Latest entries:

View all
Nature vs. Nurture in Marketing II: Retention is Religion

Nature vs. Nurture in Marketing II: Retention is Religion

To transform your retention program, stop thinking of it as a metric to be optimized. Instead, treat it like a belief system. Just as religions build lasting loyalty through shared v...

MarketingNature vs. Nurture in Marketing I: A Guide to Prospecting Based on Nature

Nature vs. Nurture in Marketing I: A Guide to Prospecting Based on Nature

Success in marketing requires a deep understanding of human nature. By appealing to a customer’s innate traits - personality, intelligence, and temperament - and nurturing their lear...

MarketingThe Illusion of Choice: How to Control Decisions While Empowering Consumers

The Illusion of Choice: How to Control Decisions While Empowering Consumers

The art of influence lies in offering the illusion of choice. Consumers crave autonomy, but too many options lead to indecision. By curating choices, marketers can guide decisions wi...

FAQ

I don't get a lot of questions, but when I do, I answer them! Feel free to reach out.

I typically have my email tab open Monday to Friday: 9am-5pm MST.Average answer time: 24h