How to Fool Your Market Into Fool-proofing Your Next Product Launch
Strategically ambiguous messaging allows you to 'beat the grass to startle the snakes,' revealing hidden market sentiments before fully committing to a launch. Whether you're gauging interest in a ...
The Power of Saying Less: How Brands Can Embody Control
Master the art of saying less to project control and sophistication, attracting customers who seek these qualities. Learn from the Oracle of Delphi, Machiavelli, and brands like Appl...
The Art of Startup Success II: 9 Commitments To Make Before You Change the World
To innovate successfully, you must often educate and shift societal perceptions. Pioneers like Karl Benz, Thomas Edison, and Steve Jobs faced skepticism but triumphed by demonstratin...
Lucid Selling: Applying Hypnosis to Capture and Convert Customers
Hypnosis has a fascinating history, from ancient Egyptian “sleep temples” to Franz Mesmer's 18th-century "animal magnetism." Modern sales psychology draws from these principles, usin...
Your Next Marketing Masterpiece is One Step Beyond Buzzwords
Inspired by Leonardo da Vinci's meticulous attention to detail, this blog post explores how marketers can craft messages that feel lifelike and emotionally resonant.
The Primary Role of a Learning & Enablement Department
L&E departments struggle to exit the never-ending loop of feature education. As a result, they are ignoring the #1 most important part of the job.
The Authenticity Paradox: How Brands Thrive and Team Members Undermine
Learn the psychology of why we are so attracted to authentic brands and why authenticity can sometimes be a double-edged sword.